Podcasts

Physical Therapy Clinic Owners are MASTERS at creating stability and freedom in their patients' lives, YET rarely experience it themselves. AND the first step to success is as simple as reaching out. PT ownership requires its owners to juggle a lot – productivity and efficiency from themselves and their teams, management of human resources, marketing, healthcare regulations, etc. – all to fulfill their dreams of business stability, freedom, and affecting lives for good. At the heart of it they are entrepreneurs, and entrepreneurs need resources to thrive, grow, and succeed. IF you’re a PT clinic owner and trying to get your clinic off the ground or grow your business, you can always learn from others who have been there, done that. PT Owners Club will introduce you to fellow PT Owners who will share their paths to stability, freedom, and success! Join the club!

 

 



EPISODE BLOGS

PTO 21 | Marketing Strategy
  David Straight, co-owner of E-Rehab.com, and I are back at it, keeping a good thing going. This is Part 2 of my interview because David had so many good things to share, we had to spread the wealth. We were initially focused on discussing how to just develop a digital marketing strategy, and we did that because E-Rehab is expert in the digital realm. David went out of his way to share with us how
PTO 22 | Improve Productivity
  Craig Ferreira has been around the PT block thousands of times. He knows the inner workings better than almost anybody and can break down any situation into easily digestible nuggets. Thus, I had to have him on when I found out that he’s about to give a talk on how to improve productivity and, specifically, sales in the PT setting. Most PTs hate “sales” as we know them, but doing it in the right
  If you aren’t routinely working on your online presence, you’re falling behind. That’s why people like David Straight at E-Rehab.com exist – to let you know what you need to do, what works best, what the current trends are, how to present yourself, then monitor your efforts. It takes some effort and, depending on the size of your practice, will take some time. If you’re looking to compete against hospital networks and physician-owned practices
PTO 19 | PT Ownership
  What sets this episode apart from the others is that Dr. William (Bill) Dodson, PT, DSc, DPT, OCS, CHT has gone counter to everything we promote in The Club. While we’re constantly looking to promote growth and expansion to obtain more freedom and stability, Bill actually found that contracting and doing less has led to more stability, freedom, and happiness in his life. Thus, he’s been uber-productive in his professional life, as you’ll hear
PTO 18 | That One Thing
  What if I told you that if you focused on one thing, it would return you over $100,000 per year, would you be interested? Heidi and I continue our conversation about the current state of the PT industry and business ownership, and delve specifically into this topic. PT owners are losing money, over $100k per year, because they and their PTs aren’t getting patient buy-in to PT services. WebPT’s report showed that 90% of
PTO 17 | Marketing And Growth Strategies
  As one of the progressive leaders in our industry, Heidi Jannenga, PT, DPT, ATC, and her group at WebPT decided to get the pulse of the PT industry by surveying over 7000 rehab professionals across the country. The report, “The State of Rehab Therapy in 2018,” provides some important information regarding the current PT climate and, specifically, regarding PT business ownership. We discuss the aspects of the report pertinent to PT owners, and in
PTO 16 | Private Practice
  Many physical therapists who decide to convert into business and private practice usually dive in immediately without taking into consideration the processes that it entails. One thing they commonly overlook is the financial aspect, and this often leads them to losing. Known as “The Financial Prosperity Coach,” Christopher Music shares some of the common issues among physically therapy owners financially speaking. Christopher observes that they are often blinded by that search for success that
PTO 15 | How to Hire "A" Players
  Contrary to the belief of less is more, in business, having more people means getting many of the tasks done in no time. This was my constant refrain in the beginning stages of PT business ownership, “I love doing the PT, I just hate running the business!” That all changed when I started hiring the right people. In this episode, Dr. Jamey Schrier shares how to hire “A” players onto your team, because when
PTO 14 | Are You For Sale
  What is your plan for the future? Do you want to stay owner or are you for sale and want to cash out at some time? There are a number of different options, but it also includes making sure that your financial and legal affairs are in order. It’s a seller’s market. If you don’t know, there is a lot of activity in the physical therapy space for mergers and acquisitions. With the current
PTO 13 | Culture Eats Strategy
  The famous quote often attributed to thought leader Peter Drucker goes, “Culture eats strategy for breakfast.” It is often agreed that how we do things is more important than how well we do them. In other words, it is often agreed that culture is more important than strategy. But do we really put that into practice? How much effort are you placing on your company’s culture? Simply put, culture is the way we do